HI I’M SARA

I believe in strategic design that helps brands connect with their customers, establish trust, and make waves in their industry.

I’ve been an artist ever since I was a dreamy kid, playing with dolls and carrying a sketchbook around with me everywhere. Growing up, I’d look over my mom’s shoulder at the logos she created for her corporate clients. Watching her inspired me to also become a graphic designer, eventually getting a BFA in Graphic Design from UConn.

As a brand identity and social media designer, I’m most passionate about working with purpose-driven businesses and nonprofits that want to give back to their communities. 

I always seek to create that “wow” factor through my designs, using color psychology and brand strategy to make it happen.  I’m also known for being playful and positive in my approach.

I’ve worked for ad agencies, museums, and art galleries, and have volunteered my time at Connecticut’s AIGA and Design Buddies creating social media content that educates followers on graphic design principles.

Tell me the story of your business and share your creative vision with me. Let’s bring your brand to life together. Or we can chat about cats.

why you need a design partner

Gain confidence in your marketing plan

I will set you up with the tools in your brand to market your business effectively online

Investing in visuals that work for you

Typically, most freelancers focus on the visual aspect of projects but I go beyond that to show a clear path in marketing your brand online

Premium client services

I am here for your business every step of the way - whether you need help creating a social strategy or advice on how your website can improve. We sit down together to understand your vision and show through presentations how it can live

Professional Resources

I can connect you with copywriters, photographers, video production, and other resources to help your business thrive

MY SERVICES

Web Design in two weeks

Creating websites for businesses that include SEO, organized pages, and designed strategically for their audience. Two platforms I use are Squarespace and WordPress.

Brand Identity

Forming an outline for a business’s brand blueprint where the logo design, website, and marketing materials are designed to stand out from other competition. It involves building the personality and mission of the business for it to grow and increase revenue.

logo design

Just need a logo? I provide in-depth research into your industry and create unique designs that will make you stand out from the competition

Social Strategy and Content Creation

Establishing a marketing plan for businesses to build their brand online through content creation, engaging their community, and increasing their conversion to their website. Offering monthly content creation and video based on your products or services.

See What My Clients Are Saying

“I hired Sara to create a logo for my newly formed real estate team (The Griffin Team) at Keller Williams Realty Hudson Valley North. She did an amazing job using an idea I had. She created three different logos and we tweaked one of them to what is now our team logo! I have gotten a really great response on how nice it is and I do not have a problem referring Sara to others. She’s quite a professional and responds very quickly to emails and texts. She’s amazing!”

DARLENE GRIFFIN

“Sara was incredibly thoughtful and meticulous in her work, responsive and collaborative, and an overall joy to work with. I am very happy with the finished product and would highly recommend her services!”

DARREN LIN

“I had the pleasure of working with Sara when I reached out about needing a logo done. She not only ask my opinion of what I would like but sent samples. She always delivered in a timely matter and provided excellent service”

RACHEL LAUREN MEDIA