In my free time, I enjoy doing passion projects and learning new things. During the pandemic, I started the Adobe Behance Illustrator Challenge where I created Coco Loco Ice Cream and approached it as if it were a real brand. The challenge was only to brush up on my skills in Illustrator but ended up showcasing my creative process and talents.

I specified the brand details such as the target audience geared toward families and sustainability. The ice cream is made with coconut milk and is allergen-free as well as eco-friendly packaging. Overall, the brand became a fun and modern twist on local ice cream.

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CLIENT
Individual Branding

PROJECT TYPE
Branding, Logo Design