Smart chef brand identity
SIMPLICITY MEETS THE 21ST CENTURY
Smart Chef is a resource group for the hospitality industry that needed a branding glow-up after decades. Originally designed by my mom, the logo was simple and reflected a corporate feel with dated imagery. I found more relevant imagery and updated the look to have a more modern take.
CLIENT
Smart Chef
PROJECT TYPE
Branding, Logo Design
The original brand
Originally designed by my mother decades ago, the main theme was using architectural structures and blueprints. It contained simplicity and messaging as its core design.
A modern take
The emphasis was on the new copy and photos to enhance the reader’s experience. A fresh new typeface and colors make the branding more memorable. The audience is taken into account as well, as he works with hospitality groups, restaurants, and food companies.
